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Do I need a website?

The only way to start actively promoting a business is by building a professional website.

Credibility

Nothing is more important than for your business to be found online. If you don’t have an established online presence, then customers can’t find you. Not showing up in the Google is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out of touch and untrustworthy. Even if you’re great at word-of-mouth marketing, you could be missing out on referrals. Happy customers are quick to share what they think about your business, but what about their friends who haven’t experienced your services yet? They’ll take to the Internet. And when they come up empty handed, you’ll have missed your chance for brand new customers.

Benefits for local businesses

Search engines often rank results according to location. In other words, if you’re looking for “IT Services” Google won’t display results in London, unless of course you live in London. So it’s pretty clear — an online presence has big benefits even for companies who deal locally. No matter where you are located, you can get started with an efficient website that draws in customers.

Online Destiny

If you think having a Facebook page or an online directory listing like Yellow Pages is enough to promote your business, you’re wrong. When you publish through, or rely on, a third-party platform, you’re at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might lose the ability to connect with your audience. Yet, when you run your own website, you’re in control of both the content you produce and the platform you maintain.

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