Your customers are asking AI who to use
Instead of scrolling through ten blue links, more people now ask ChatGPT or Google’s AI Overviews something like “who’s a good accountant near Camden?” The AI gives one answer and names a few businesses. If yours isn’t one of them, you’re invisible to that customer.
What is GEO?
GEO (generative engine optimisation) means shaping your website and online presence so AI tools understand your business and recommend it in their answers. It builds on good SEO. You need both.
SEO
Search engine optimisation
Gets you ranked in Google’s list of links
Customers click through and compare
Built on keywords, speed and links
GEO
Generative engine optimisation
Gets you named in AI answers
AI picks a few businesses and explains why
Built on clear facts, structure and trust
How AI tools decide who to recommend
AI tools favour businesses they can easily understand and trust. These are the signals that matter.
Clear facts about you
Who you are, what you do, where you work and what it costs, stated plainly so AI tools can repeat it accurately.
Structured data
Schema markup that labels your business, services, areas and FAQs in a language AI tools read directly.
Answer-first content
Pages and FAQs that answer the questions customers ask, in a format AI tools can quote.
Consistent details everywhere
The same name, address, phone and services on your website, Google Business Profile and directories.
Reviews and reputation
Genuine reviews and mentions that show AI tools you’re trusted by real customers.
Open to AI crawlers
A robots.txt that lets AI tools read your site, plus an llms.txt file that summarises your business for them.
What our AI search optimisation includes
We do the technical work and the writing, then show you the difference.
Structured data (schema) for your business, services, service areas and FAQs
An llms.txt file that gives AI tools a clear summary of your business
Key pages rewritten so they answer customers’ questions first
FAQs on every important page, marked up for AI and Google
AI crawlers allowed in your robots.txt
Business details made consistent across Google and directories
Before-and-after checks with our free AI visibility tool
Real results
We took Australian bookkeeping firm Bookheads’ AI readiness (GEO) score from B to A+. Our Australian website, geekheads.au, scores A+ for GEO too.
Run your site through the same check and see where you stand.
Check your website freeWorks best with good SEO
GEO works best on a fast, well-built site that already ranks. If your website is holding you back, we can help with that too.
SEO services Web design from £599How does your website stack up?
Two free tools to see how you score and where you rank.
SEO & AI Visibility Audit
See how your website scores for Google and AI search, and what to fix first.
Audit my websiteWebsite Rank Checker
See where your website shows up on Google for the searches that matter to you.
Check my rankingAI search optimisation: common questions
What businesses ask about getting recommended by AI tools.
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What is GEO (generative engine optimisation)?
GEO means shaping your website and online presence so AI tools like ChatGPT, Gemini, Copilot and Google’s AI Overviews understand your business and recommend it in their answers.
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How is GEO different from SEO?
SEO helps you rank in Google’s list of links. GEO helps you get named in AI-generated answers. GEO builds on good SEO, so most businesses need both.
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How do I get my business recommended by ChatGPT?
Make it easy for AI tools to understand and trust you: clear facts about what you do and where, structured data, answer-first content and FAQs, consistent details across the web, genuine reviews, and a site AI crawlers are allowed to read.
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How long does AI search optimisation take?
The technical work is usually done within a few weeks. AI tools update what they know at different speeds, so changes in their answers can take a few weeks to a few months to show.
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Can you guarantee AI tools will recommend my business?
No. Nobody controls what AI tools say. We focus on the signals they rely on, check your before-and-after readiness, and show you what’s changed.
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How much does AI search optimisation cost?
AI search optimisation starts from £350 a month, with no lock-in contract. It’s often done alongside our SEO work.
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What is an llms.txt file?
llms.txt is a simple text file on your website that gives AI tools a clear summary of your business and points them to your most important pages. It’s an emerging standard, and we set it up for you.
Get recommended by AI
Call 020 3637 6095 or tell us about your business below, and we’ll show you what AI tools currently see.