Your customers are active on social media.
They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.
Website users tend not to recommend a business if the user experience isn’t up to par.
For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
Additionally, social media management is cost-effective. Small businesses often have to do more with less when it comes to their marketing budget.